green. The Italian luxury brand has announced that it is going to make a few green changes, including redesigning their packing to be eco-friendly, using 100 percent recyclable FSC Certified paper.
The Italian label will now forgo the usual plastic
laminate surfaces found in their tissue paper, bags and boxes. The
ribbon and garment bags have been switched to cotton from the original
They will be packing their shoes in one
flannel instead of two. They will also give out gift boxes only when
Also, Gucci is replacing all of its mannequins with a
new version, designed by Frida Giannini, which is made with shockproof
polystyrene and finished with water-based paints.
Creative director Frida Giannini was quoted by vogue.co.uk as
saying, "This project proves hat you sacrifice nothing creatively when
working with environmentally friendly materials."
packaging is very beautiful and evokes perfectly the combination of
Gucci's values and the traditions for which is has become renowned since
Guccio Gucci founded the company in Florence nearly 90 years ago."
"I believe we have a collective responsibility towards future
generations to minimize our impact on the environment."
initiative will be introduced in all of its 284 stores starting this